NETWORK, NETWORK, NETWORK!
Seeking for professional growth, Hoffman networks by attending student chapter and SHRM meetings, interacts on LinkedIn, and attends professional happy hours. He describes networking as difficult, saying, “Breaking the ice is always tough.” Hoffman is most comfortable meeting new people through personal hobbies, and enjoys making professional contacts through Wilmington University’s organizations, including the running club.
STAY UP-TO-DATE WITH CERTIFICATIONS
Hoffman was proud to mention that he recently received his SHRM-CP certification. His professional priorities are staying up-to-date with industry changes, and he plans on renewing his certification every three years. Hoffman’s goal is to work for a small-scaled, modern company and admits, “I need to be patient for the right opportunity.”
SET GOALS, AND WORK HARD
Hoffman talked about his struggle to balance work and school. He stated, “Juggling college assignments and full-time work is challenging, but it prepared me to manage deadlines.” Graduation is around the corner for Hoffman, and he is excited to receive his master’s degree as an honor roll student!
LOVE WHAT YOU DO, AND DON'T STOP LEARNING
To stay current in the PR industry, Litwin recommended continuing education. As a member of the National School Public Relations Association, he mentioned that he attends seminars to share ideas and learn about the latest industry trends.
Litwin revealed factors of public relations that caught him by surprise, saying, “I had no idea how many hours I would put in. Sometimes I work at least 10 hour days and weekends, but I still love it!”
PERFECT YOUR COMMUNICATION SKILLS
The must-have skills that PR professionals need, according to Litwin, are excellent writing skills and the ability to build relationships and orally communicate with people. For anyone entering public relations, he said, “If you do your job properly, you will gain a great deal of satisfaction. If you embrace the profession, it will embrace you back.”