LOVE WHAT YOU DO, AND DON'T STOP LEARNING
To stay current in the PR industry, Litwin recommended continuing education. As a member of the National School Public Relations Association, he mentioned that he attends seminars to share ideas and learn about the latest industry trends.
Litwin revealed factors of public relations that caught him by surprise, saying, “I had no idea how many hours I would put in. Sometimes I work at least 10 hour days and weekends, but I still love it!”
PERFECT YOUR COMMUNICATION SKILLS
The must-have skills that PR professionals need, according to Litwin, are excellent writing skills and the ability to build relationships and orally communicate with people. For anyone entering public relations, he said, “If you do your job properly, you will gain a great deal of satisfaction. If you embrace the profession, it will embrace you back.”